Technology vs. Tradition: What Netflix Is Introducing
In May 2025, Netflix officially launched its own deepfake generation platform based on neural networks. This innovation aims to reduce production costs and expand creative possibilities.
What the System Can Do
The platform enables actor face replacement, the creation of entirely new scenes using digital doubles, and even voice synthesis with impressive realism. The system is powered by large generative models trained on Netflix’s own video archives.
Industry Reaction: Enthusiasm and Concern
Many producers view the technology as a tool for restoring archival footage or creating scenes with deceased actors. However, the Actors Union and Writers Guild have voiced concerns about the potential replacement of live performers.
Ethical and Legal Considerations
Netflix has stated that all projects will comply with copyright laws and require actor consent. Still, experts warn of the urgent need for clear legal frameworks and transparent licensing for digital likenesses.
What Comes Next?
Netflix is already testing the platform in several upcoming projects. If successful, this could become a new standard in film production, paving the way for virtual acting and next-level visual storytelling.