How AI Accelerates Duolingo’s Growth: Premium Subscription Is a Game-Changer
Duolingo has raised its financial forecast for 2025, driven by a surge in the popularity of its premium subscription, Duolingo Max, which heavily leverages artificial intelligence features.
In its latest report, the company announced a record number of new subscribers engaging with AI-powered tools — including chatbots for conversation practice, instant hints, and personalized recommendations. These features offer a deeper learning experience and help users retain new knowledge more effectively.
According to CEO Luis von Ahn, generative AI has unlocked a new level of course adaptability, allowing the platform to respond in real time to individual user mistakes and requests. This has made language learning not only more efficient but also more engaging.
In light of this technological breakthrough, Duolingo expects to see revenue growth of over 30% in 2025. Analysts note that the company has successfully struck a balance between offering free access to basic lessons and paid content that unlocks the full power of AI features. This strategy is driving growth in both user base and profitability.
This success reflects a broader global trend in the EdTech sector — AI is becoming a foundational element of modern education, not just a supporting tool.
By combining innovation, personalization, and a user-friendly interface, Duolingo is setting a new standard for language learning platforms. Its approach shows that the future of education lies in smart, flexible technologies that can adapt to each learner’s needs.