The social network LinkedIn is actively integrating artificial intelligence to simplify and enhance the hiring process and marketing campaigns. This was reported by Reuters.

With over 950 million users worldwide, LinkedIn is a key platform for job searching, professional networking, and business promotion. However, the company’s primary revenue comes from selling premium access to recruiters, marketers, and sales professionals who use LinkedIn’s database to find candidates and clients. Now, with the introduction of AI-powered tools, their work is set to become much faster and more efficient.

Next-Generation Recruiting

LinkedIn’s AI will analyze recruiter queries and suggest relevant candidates for job openings. For example, if a recruiter is searching for a specialist with specific skills but cannot find suitable resumes in their city, AI can recommend candidates from other locations where the company has offices.

Additionally, the new system will help identify job seekers whose current positions do not exactly match the job opening but who have relevant skills. This will significantly expand hiring opportunities and allow companies to discover talented employees they might have previously overlooked.

Marketing on Autopilot

LinkedIn is also preparing to launch an AI-powered tool that will simplify the creation of advertising campaigns. It will automatically analyze company websites, identify key products and services, and then generate a tailored marketing strategy for promotion on the platform. This will be especially beneficial for small and medium-sized businesses that lack the resources for complex marketing research.

With just a few clicks, users will be able to launch personalized ad campaigns targeted at the right audience. LinkedIn hopes this innovation will make the platform even more attractive to marketers and increase advertiser activity.

No Additional Costs

Despite these major upgrades, LinkedIn does not plan to increase subscription fees or introduce extra charges for these features. This is particularly important given that most LinkedIn users access the platform for free, while paid features remain a privilege for professionals.

The launch of these AI tools is another step toward making LinkedIn a smarter, more convenient, and technologically advanced business platform. AI will not replace recruiters and marketers, but it will significantly streamline their work, speed up processes, and help them find the best solutions in the business world.